It is the purpose-seeking and fulfilling part of you. The prefrontal cortex controls learning, self-mastery and reasoning: all the executive behaviors that controls the emotional impulses. The source of meaningful purpose is in the higher order cognitive prefrontal cortex of your brain. When you pursue a definite purpose that is meaningful to you, it gives you direction and it will inspire you because it provides you with the objective reason why you do what you do. That’s why the principle in Think and Grow Rich tells us to have a burning desire for a definite purpose.

Hence passions are often fleeting, and they can change with the wind. So, relying on passion alone is dangerous because while you might feel an intense motivation or even euphoria, there is no intuitive direction or objective reason. These areas of your brain activate more impulsive and irrational behaviors that are driven strictly by emotional intensity. The source of passion is in the emotional parts of your brain that include the brainstem, amygdala, and basal ganglia. The word “passion” comes from the Latin word passionem which means “suffering”. Passion acts like the motivation to push through suffering for the sake of achieving the desired result. The first is the emotions associated with passion, which is a strong emotion, an intense desire or enthusiasm for something. When you have that burning desire and obsession for a meaningful purpose, there are 2 things happening in your brain. This means that your desire is an obsession, so your mind is already convinced that you will have it. In the book, the first step to riches is to have a burning desire for a definite purpose that is meaningful to you. And that growing rich has more to do with mindset and breaking down your own psychological barriers than anything else.īut, have you ever wondered, “what’s the scientific evidence?” When you read about Napoleon Hill’s principles for attaining great fortune, it might strike you that growing rich is far more than making money.

Why? Because it has a catchy and compelling title, and it provided a clear - and unexpected - blueprint for how to achieve success beyond your wildest dreams in any line of work.

It is undoubtedly one of the most sought-after books in the world, even decades after the author’s death. “She’s not that much smarter or better than me, but how can she be so much more successful?”ĭo you ever wonder if there’s a secret to success that you’re just not privy to?Īnd if you have been searching for the answer, chances are that you have come across Napoleon Hill’s famous book, Think and Grow Rich.

Think and grow rich secret